High Quality raw milk, sterilized within 72 hours to maintain freshness and turned into a product
Granarolo, Italy’s top dairy company, jointly developed with Dr. Jambrini
COREE Group, an affiliate of Hanmi Pharmaceutical Group, has set a strategic plan to drive the overall group sales through proactive global sales and marketing activities of its flagship brand Ofmom for infant liquid formula.
The Italian premium liquid formula, Ofmom Liquid Formula ("Bolognese Of Mom" Formula), is known to have a composition very close to breast milk, which is a major focus in infant formula. It is made using high-quality fresh milk from Italy as the main ingredient and applies a ’Wet Process’ method similar to supplying nutrition to newborns as mothers do. Lim Jong-yoon, CEO of Hanmi Pharmaceutical, stated, "The late Chairman Lim Sung-ki evaluated the exclusive Ofmom patent liquid formula license as having a value greater than 10 trillion won, surpassing Sanofi’s technology export of 6 trillion."
The term "High Quality Fresh Milk" in Italy can only be used by companies that meet strict standards set by law. Ofmom Liquid Formula uses high-quality fresh milk from Granarolo, Italy’s leading dairy company. Granarolo is a traditional dairy specialist with a reputation of over 60 years in Europe, competing for the top positions in France’s cheese supply. Dr. Jambini, a renowned figure in Italian food production, contributed significantly to the creation of Ofmom Liquid Formula, having previously served as the former CSO of Granarolo.
To closely mimic breast milk, Ofmom Liquid Formula has been fortified with various nutrients. The ratio of whey to casein has been adjusted to resemble breast milk, providing protein, while essential fatty acids have been added to emulate the fat structure of breast milk. Additionally, a blend of carbohydrates and functional ingredients such as carnitine, choline, and taurine has been carefully formulated to create the finest liquid formula.
One of
the key advantages of Ofmom Liquid Formula is the preservation of nutrients.
Unlike typical liquid or powder formula production processes involving
dissolution, high temperature, and high-pressure spray drying, Ofmom Liquid
Formula preserves nutrients by productizing fresh milk within 72 hours, thus
maintaining the nutritional integrity of the milk. This stands as the primary
strength of Ofmom Liquid Formula, as it is the first and only liquid formula
produced through the "Wet Process."
Secondly,
the sterile safety of Ofmom Liquid Formula can be emphasized. Traditional
powdered formulas undergo drying processes or require reconstitution with
water, making it difficult to maintain sterile conditions. In contrast, Ofmom
Liquid Formula is packaged in a sterile manner, ensuring complete sterility
until the baby consumes it, thus guaranteeing the safety of the product.
Thirdly,
it maintains a consistent milk concentration. Powdered formula can lead to
nutritional imbalances due to errors in measurement or variations in
preparation. However, Ofmom Liquid Formula maintains a consistent milk
concentration, reducing the risk of digestive issues, diarrhea, and other
complications in infants.
Fourthly, it offers optimal convenience. Without the need for caregivers to boil water and mix powdered formula, Ofmom Liquid Formula can be fed to infants whenever needed. This eliminates the necessity to carry thermos bottles, bottles, formula containers, and other accessories when going out.
CTO of COREE Group, Dr. Han Seong-jun (CEO of Avixgen), stated, "In addition to these advantages, by incorporating the impending commercialization of HMO alternatives into Ofmom Liquid Formula, we can create a new product that is closer to breast milk than any other formula on the market. This is expected to open up a new premium formula market worldwide."
Meanwhile, the global marketing of Ofmom Liquid Formula is managed by Ofmom Korea for the Korean market, Ofmom China for the Chinese market, COREE Italy for the European market, and COREE Hong Kong along with the Overseas Sales Division of Dx&Vx for other global markets.