As the quality of life improves, young parents are
increasingly pursuing refined, scientific, and specialized parenting practices,
and the middle-aged and elderly are placing greater emphasis on their health
and well-being, making a healthy and quality life an essential need. On
December 1, Ofmom and Dx&Vx, brands under the leading South Korean
pharmaceutical company Hanmi Group, officially announced the signing of a
strategic cooperation agreement with YUOU, the largest cross-border e-commerce
enterprise in Chongqing, which marked the beginning of their presence in the
specialized health and nutrition segment of the Chinese market.
Ofmom and Dx&Vx, the brands specializing in the
infant and adult health nutrition field for many years, have always been highly
favored by Chinese consumers for their high-quality products with technological
patents in biopharmaceuticals. YUOU, a leading cross-border e-commerce
enterprise in China, possesses substantial strength and rich experience in
brand operation.
In this agreement, both parties engaged in a
comprehensive strategic agency cooperation for Ofmom Zhuo Yi infant brand and
Dx&Vx adult health nutrition product series, jointly committed to providing
more professional and higher-quality health and nutrition products and services
for numerous families.
Hong Jianze, the General Manager of Beijing Coree
Technology, expressed strong recognition for YUOU’s comprehensive end-to-end
operational services and integrated marketing capabilities. He looked forward
to long-term and in-depth cooperation in the future, aiming to jointly enhance
core competitiveness in their respective fields, and achieve mutual
complementarity and win-win cooperation. Su Yi, the General Manager of YUOU,
also emphasized the importance of this cooperation opportunity. He said YUOU
would employ a series of strategies, both online and offline, and closely work
with Hanmi Group to efficiently achieve strategic objectives, with a focus on
brand building, channel expansion, precision operation, and digital marketing.
The powerful combination of the two is bound to deliver consumers more professional, innovative, and high-quality products, opening a new chapter in the market under the new consumption trend.