Coree
Beijing has been awarded the gold prize in the category of packaging design in
the Excellent Communication Design at the 2023 German Design Award. The
award-winning entry was the package design for Yijiayi B420 Probiotics, a
product by Beijing Hanmi’s affiliated probiotics brand Yijjiayi, which focuses
on weight management.
The
German Design Award is considered one of the most prestigious design awards in
the design industry, with a global reputation for recognizing outstanding and
innovative design works. To qualify for the award, entries must comply with
strict criteria, such as nomination and invitation by the German Federal
Ministry of Economic Affairs or each state’s economic and cultural affairs
related parliamentarians. Furthermore, the qualified entries have already won
other international design awards. Therefore, the gold prize is the highest
honor bestowed by the German Design Awards, reserved for designs that are
outstanding, inclusive and innovative.
Coree
Beijing’s Design Team incorporated the brand philosophy, value and practical
purpose of Yijiayi into the package design of Yijiayi B420 Probiotics. The
package design reflects the product’s attributes and target consumers, with a
predominant color of green, which is associated with intestinal health and
diet. The silver kente paper used in the package design gives it a metallic
texture and a “young” look. Also, the repeated arrangement of the text ‘B420’
on the side strengthens brand awareness and stimulates consumer recognition.
Overall, the package design creates a refreshing and light feeling that matches
the product concept.
The
package design is practical, with a thick packing carton that makes product
stable and easy to open. The package is torn along the perforated line at the
top, ensuring the freshness of the product. The sachet sticks have rounded
corners, making them safe to open, and the material used is also safe to keep
the probiotics alive.
Coree
Beijing’s gold prize at the Design Award is a recognition for the design
capabilities of the design team. Moving forward, the team will continue to
prioritize consumer needs and provide quality designs that align with the brand
values.
The award is recognition for the design capabilities of the CB design team. Based on the design values, the CB design team will continue to pay attention to the various needs of consumers and provide quality designs to them.