The market size of the current global milk
powder is about 292.7 billion yuan. Taking into account the annual growth rate
of about 6%, it is expected to reach 310.2 billion yuan in 2017. In terms of
sales, China’s milk powder market in the year 2015 reached 122.1 billion yuan,
it is expected to reach 204.1 billion yuan in 2018. For this huge milk market,
Ofmom Company reveals the grand blueprint and launches a challenge.
Ofmom’s sprout -- 2008 • China
The principal of Ofmom Company said:
"Creating the product with the mothers’ sincerity and love" is our
product brand philosophy."
"Mamiai" is the core brand
of Ofmom Company, which has been selected by the well-known Chinese media as
the product that is worthy of trust. Currently in China’s market of probiotics
for infant, it continues to hold the first place in the world’s sales in the
field with annual sales of 480 million yuan. Chongyoon-Lim, the representative
of Ofmom Company in China in 2008, involving
infants, health, food and other fields.
The milk powder incident in 2008 causes
consumers to distrust extremely the domestic milk powder. In order to improve
the quality of milk powder and inhibit the imported brand, the Chinese
government adopted a strict medical Good Manufacturing Practice (GMP) standard
for milk powder. After June 2013, the licenses of 50 out of 132 milk powder
factories have been cancelled, and sub-contract product on milk powder within
China, OEM and other domestic sales method have also been completely abolished.
This act is aimed to cultivate milk powder industry, focusing on the base
enterprise with safety in production. Actually, the enterprises with no production
facilities cannot sell milk powder in China, and finished product import sales
can only be commissioned sales through the enterprises holding domestic
production lines.
At present, the countries whose enterprises
have China’s domestic production line are only the United States, Australia and
South Korea and Chinese factory of Ofmom Company is among them. The factory is
located in the clean area of Hebei Province, 1500 meters above sea level, which
can produce up to 17,000 tons of milk powder each year. From 2015 onwards, it
has developed new products with the world-class dairy company in France and
Italy. The sale amount in last year is 6.43 million yuan, with an increase of
more than 2 times this year from the same period of last year, reaching 140
million yuan. The company’s achievements in China are remarkable.
Ofmom’s achievements -- 2017 • Italy
On October 5, Chongyoon-Lim signed a joint research agreement with
Catholic University of Italy and Gemelli Hospital for ongoing public health
care. The agreement aims to open educational programs related to the South
Korea prenatal care and to set up a "Woman Centre" for postpartum
recuperation. The next day he arrived in Bologna to visit Italy’s largest dairy
company Granarolo.
Founded in 1957, Granarolo is the world’s
most successful and most representative dairy joint-stock company, including 14
large regions and more than 1,000 farmers and herdsmen. Ofmom Company and
Granarolo signed a contract on liquid milk cooperative research and development
on September 24, 2015. The first result was the birth of "Ofmom liquid
milk". In December 2017, Ofmom liquid milk will come into the market in
South Korea; it will become widely available on markets in China and Italy in
2018; and it is planned to enter the US market in 2019. The layout of the
global market from Asia shows its ambition that cannot be underestimated.
Ofmom’s Dream -- Milk Road
Creative technology and premium quality raw
materials are often complementary mutually. Ofmom liquid milk is created in the
process of adhering to the goal of "R&D the top liquid milk the most
similar to breast milk", and it is extremely harsh to choose milk source.
They adopt High Quality Raw Milk of the Italian Alps pure area and produce in
Granarolo, Italy, adding important nutrients needed for growth, minimizing
unnecessary movement during processing and storage, while using "One
Direct Process", with the process from milking to production packaging
completed within 48 hours. Ofmom liquid milk processing time is the world’s
shortest similar products, which is in order to maintain the freshness of raw
materials supply, and better play the effectiveness of the product and make
efforts. The packaging is made of the safest, environmentally friendly paper
box (Tetra Pak), which is a thoughtful care for avoiding the arguments on
harmfulness of the PET packaging of competing products.
Ofmom Company - Granarolo are closely linked together to realize gradually the power of
pharmaceutical - research and development - specialized dairy companies in
China, South Korea and Italy through "Ofmom". The principal of Ofmom
Company said: "Ofmom liquid milk, developed jointly by Italy, China, South
Korea and listed successively in the three countries, connects Europe and Asia
with mothers’ love, which is the modern version of the Silk Road, and builds a
new blueprint to describe ’Milk Road’."