Recently, the winner of Visual Communication Award of 2021 of Kapok Design Awards China co-sponsored by China Industrial Design Association and Guangzhou International Design Week was announced. Vying with 429 participants nationwide and their 530 entries, including designers, advertising agencies and brand communications agencies, Coree Shanghai Co., Ltd.–Beijing Branch and its entry—“Ofmom Brand BOOK” captured the Visual Communication Award of 2021 of Kapok Design Awards China with a design theory which is flexible, innovative and environment-friendly and a content design which is “extendible”.
Kapok Design Awards China is one of the most influential design awards in China, persevering in introducing numerous creative and cutting-edge design theories and ingenious lifestyles to China-oriented consumer market. As the trend-setter of domestic design, the Visual Communication Award of 2021 of Kapok Design Awards China expresses and communicates deign via visual media, displaying graphic design with characteristics of our time and representing rich meanings. Committed to explore new trends of brand design development, it endeavors to discover great visual design at home and abroad and transmit the new power of design so as to create more value for China’s brand design development.
As advocated by the design team of Coree Shanghai Co., Ltd.–Beijing Branch, they start by
influencing the target group’s perception, opinion and attitude, thereby
improving the company’s brand image with devotion to constant breakthroughs in
innovation, which can be perfectly exemplified by the design features of their
Brand BOOK”. The work itself is not a one-off publication. Instead, it
expands as the company evolves, added with development content such as new
products, research findings and expansion of global network.
Such flexibility is intended for content to be applied easily on all kinds of
platforms such as mobile ones and network-based one, so as to be readily
visited and downloaded. Fun elements have been added to it, inviting readers to
piece together a giant design puzzle according to every single page. In
addition, the use of recycled paper helps protect land and demonstrates Ofmom’s mother-child philosophy, conducive to good communication
between consumers and brand.
As we have learned, the design team of Coree Shanghai Co., Ltd.–Beijing Branch has provided comprehensive services to many clients such as Hanmi Pharmaceutical Co., Ltd., Angel Tour Agency, Godis—a brand of maternal and child health products and Ofmom Centre on the basis of rich practical experience. That its work—“Ofmom Brand BOOK” was the winner is an eloquent testimony to its expertise and a landmark in its influence in the design industry. Good design brings changes not only to aesthetics but also to people’s lifestyle. In the future, Coree Shanghai Co., Ltd.–Beijing Branch will continue to empower innovation, inject more liveliness into design by blending artistic inspirations and aesthetic pleasure, and present greater visual communication design to consumers so as to render a beautiful new life with reach.
Source: Life Business Daily